Baba Ramdev’s public prominence emerged from a confluence of spiritual teaching, mass communication, and social engagement. After entering monastic life and teaching yoga in and around Haridwar, he began organizing yoga camps that steadily drew larger gatherings, attracted by his emphasis on health, pranayama, and natural living. The establishment of institutions such as Divya Yog Mandir and Patanjali Yogpeeth provided an organizational base from which these teachings could be systematized and disseminated more widely. These institutions enabled large yoga camps across India and abroad, where thousands would gather, and media coverage helped transform a regional teacher into a figure of national interest.

A decisive turning point in his rise was the use of television as a medium for spiritual and health instruction. Daily yoga programs broadcast on channels such as Aastha TV brought his teachings into millions of homes, especially through early-morning sessions that became part of many people’s daily routine. His simple, direct style, combined with a structured sequence of pranayama practices like kapalabhati and anulom‑vilom, made yoga appear both accessible and practically useful. By presenting yoga and breathing exercises as tools for addressing common ailments and improving overall vitality, he spoke to a widespread longing for holistic well-being.

Alongside this, Baba Ramdev consistently linked yoga with Ayurveda and a broader “swadeshi” ethos that emphasized indigenous knowledge and products. Through the promotion of Ayurvedic medicines and related consumer goods under the Patanjali banner, his name became familiar even to those who did not attend his camps or watch his programs. The rapid growth of these ventures, supported by the institutional framework of Patanjali Yogpeeth, reinforced his public image as both a spiritual teacher and a proponent of traditional Indian health systems. This fusion of spiritual instruction and entrepreneurial activity created a distinctive presence in the public sphere.

His visibility was further amplified by large-scale public yoga shivirs and an active role in social and political discourse. Mass gatherings, sometimes attracting vast crowds, reinforced the impression of a movement rather than an individual teacher, and media coverage magnified this effect. By speaking out on issues such as corruption, black money, and cultural nationalism, he stepped into the arena of public activism, which brought both admiration and controversy. Through this interplay of televised teaching, institutional support, Ayurvedic promotion, and social engagement, Baba Ramdev came to be recognized as one of the most prominent contemporary exponents of yoga and Ayurveda.