Baba Ramdev’s presence beyond India has unfolded through a combination of physical outreach, media dissemination, and institutional expansion. Large yoga camps and workshops have been organized in many countries, including regions of North America, Europe, the Middle East, Africa, and Asia, often in collaboration with local Indian community organizations and yoga centers. These gatherings have drawn participants from both the Indian diaspora and non-Indian seekers, who are attracted to a style of practice that emphasizes accessible breathing exercises, basic postures, and a therapeutic orientation. In this way, his approach to yoga has been woven into existing global yoga cultures, sometimes shaping how teachers abroad present “traditional” Indian yoga and health practices.

Parallel to these in-person efforts, a vast media presence has carried his teachings across borders. Televised yoga sessions broadcast on spiritual and general channels are received in many countries, and recordings of these programs circulate widely through DVDs and online platforms. Subtitled or commentary versions make the content intelligible to non-Hindi speakers, while social media and other digital outlets allow regular dissemination of yoga routines, health advice, and spiritual talks. This mediated visibility has helped create a transnational audience that can follow his methods without direct physical contact, blurring the line between local guru and global figure.

Institutionally, the spread of Patanjali Yogpeeth and related organizations has provided a more formal structure for this influence. Branches and affiliated centers abroad offer yoga training and Ayurvedic treatments, and sometimes collaborate with existing yoga schools and wellness institutions. Alongside this, Patanjali Ayurved products—ranging from herbal medicines to food and personal care items—are exported to various international markets, especially where Indian communities are well established. The circulation of these goods has not only extended brand recognition but also familiarized many consumers with Ayurveda and Indian notions of natural health, embedding these ideas in everyday life far from their original cultural setting.

This international reach has also intersected with broader cultural and political currents. Participation in major yoga events and festivals outside India, as well as visibility in diplomatic and public forums related to yoga and Ayurveda, has positioned him as a recognizable representative of Indian spiritual and wellness traditions. Media coverage of his activism, business ventures, and public interventions has further amplified this image, making him a figure around whom debates about yoga, traditional medicine, and national identity are sometimes staged. Through these intertwined channels—camps, media, institutions, products, and public symbolism—his influence has moved from a primarily domestic sphere into a complex, global field of spiritual and cultural exchange.