Within the tradition established by Vallabhacharya, Pushti Marg presents a vision in which Krishna is affirmed as Purna Brahman, the complete and supreme reality. Krishna is not regarded merely as an avatar, but as the original, all-encompassing source of existence, bliss, and divine love. This theological stance is articulated through the doctrine of Shuddhadvaita, or “pure non-dualism,” which holds that reality is one divine consciousness and that the world is a real manifestation of Brahman rather than an illusory projection. Individual souls are understood as finite expressions of Krishna, sharing his essence while remaining dependent on his will and presence.

At the heart of this path lies the notion of Pushti, divine grace, which is seen as the decisive factor in spiritual life. While devotion and practice are valued, it is ultimately grace that enables the soul to taste Krishna’s bliss and attain true intimacy with him. In this light, liberation is not treated as the highest aspiration; instead, the supreme goal is eternal loving communion with Krishna, participation in his divine play and presence. This emphasis on grace and love shapes a spirituality that is less about escape from the world and more about deepening relationship with the divine.

Devotional life in Pushti Marg is expressed primarily through seva, loving service to Krishna as a living, ever-present Lord. The deity image is approached as a personal, intimate presence, to whom one offers food, clothing, music, and recitation of sacred texts with the care one would show a beloved member of the household or a royal personage. Such seva is not merely ritual formality; it is meant to mirror and internalize the moods of intense love and longing exemplified by the devotees of Krishna in Vrindavan. Through this sustained, affectionate service, the devotee seeks to cultivate constant remembrance of Krishna’s lila and to dwell, even while living in the world, in the atmosphere of his divine play.