Within the devotional world of Pushti Marg, the festival calendar is essentially a liturgical retelling of Krishna’s life and lilas, especially as experienced in Vraj. Foremost among these observances is Janmashtami, the celebration of Krishna’s birth, marked by elaborate decoration, midnight worship, and joyous kirtan. Closely linked to this is Nand Mahotsav, which expresses the overflowing joy in Nanda’s household after the divine child’s arrival. Govardhan Puja, or Annakut, commemorates Krishna’s lifting of Govardhan Hill through the offering of a “mountain” of food preparations, emphasizing the sampradaya’s characteristic focus on bhog and seva. Holi, too, is central, remembered as the season of Krishna’s playful dealings with the gopis and celebrated with color, song, and a mood of intimate familiarity with the Lord.

Alongside these, Pushti Marg gives prominence to festivals that honor those who embody and transmit divine grace. Vallabhacharya Jayanti, the appearance day of the founder, and Vitthalnathji Jayanti, that of his son and successor, are observed as occasions to remember the guru-parampara as the living channel of Krishna’s compassion. Radhashtami, celebrating the birth of Radha, is also observed, with the tradition interpreting her presence as a profound manifestation of divine love. Diwali is celebrated as a festival of lights with special offerings and decorations, and in many communities it is closely associated with renewed beginnings in the Lord’s seva. Various Ekadashi days, including the especially revered Pavitra Ekadashi, are kept with fasting, additional worship, and in the case of Pavitra Ekadashi, the changing of the deity’s ceremonial thread.

The rhythm of the year is further shaped by seasonal and lunar observances that refine the devotee’s sensitivity to Krishna’s moods. Sharad Purnima, the autumn full-moon night associated with the rasa-lila, is marked by special offerings and nocturnal devotion. The month of Kartik is honored with daily lamp offerings and heightened devotional practices. Hindola Utsav, a swing festival in the monsoon season, places Krishna on beautifully adorned swings, evoking the intimacy of Braj’s rainy-season pastimes. In and around the principal temples, especially at Nathdwara, there are distinctive Shrinathji festivals and seasonal darshan arrangements, where the Lord is clothed and ornamented according to the time of year, so that each change of season becomes another opportunity to participate in his ever-unfolding lila.