A timeless attribution places the Vishnu Purana squarely in the hands of sage Veda Vyasa (also known as Krishna Dvaipayana). He’s the same giant of ancient wisdom who compiled the Vedas, wove together the Mahābhārata, and penned other great Purāṇas. In traditional lore, Vyasa didn’t just organize sacred knowledge—he shaped the very framework of Hindu scripture as it’s known today.

Think of Vyasa as the original “editor-in-chief” of India’s spiritual library. Centuries before social media trends or viral videos, he set the gold standard for storytelling, theology, and devotional poetry. The Vishnu Purana’s elegant blend of cosmology, genealogy, and divine exploits reads like a divine Netflix binge, drawing listeners into Lord Vishnu’s world with rich detail and infectious devotion.

Despite modern scholarship exploring multiple redactions and possible later interpolations, the consensus among Vaishnavite traditions remains steadfast: Vyasa’s voice resonates through its verses. Even today, as archaeological projects uncover ancient temple murals dedicated to Vishnu across India, the Purana continues to guide artists and devotees alike—proof that Vyasa’s “brand” hasn’t lost its sparkle after millennia.