Baba Ramdev’s work with Ayurveda may be seen as an attempt to move a traditional medical system from the margins of specialist practice into the center of everyday life. He has consistently linked yoga with Ayurvedic principles, presenting them as complementary paths within a single holistic vision of health. Through large public camps and free health programs, he has offered Ayurvedic consultations, remedies, and lifestyle guidance to broad audiences, including those who might otherwise have little access to such knowledge. In these gatherings, concepts such as doshas, diet, and daily and seasonal regimens are explained in simple, practical terms, inviting people to experiment with self-care rooted in traditional wisdom.

A major pillar of this promotion has been institution building and commercial enterprise. He co‑founded Patanjali Yogpeeth in Haridwar, which encompasses Ayurvedic hospitals, research units, pharmacies, and educational wings, and helped establish related institutions where Vedic and Ayurvedic knowledge are part of formal study. Patanjali Ayurved Limited has produced a wide range of Ayurvedic and herbal medicines, food items, and personal care products, making classical and modernized formulations available through extensive retail networks. By offering these products at relatively affordable prices and in familiar consumer formats, Ayurveda has been brought into the ordinary routines of households rather than remaining confined to specialized clinics.

Media outreach has served as another powerful vehicle for this revivalist project. Through television programs and other broadcast platforms, he has demonstrated yoga while simultaneously teaching Ayurvedic principles, herbal remedies, and natural healing methods. These presentations often frame Ayurveda as a scientific and holistic system, suitable not only for minor ailments but also as a support in chronic conditions such as diabetes, hypertension, asthma, and obesity. In this way, Ayurveda is not merely preserved as heritage but actively interpreted as a living, adaptable medical tradition.

Educational and research initiatives further reinforce this trajectory. Institutions such as Patanjali Research Institute and Patanjali University (Patanjali Vishwavidyalaya) have been established to conduct research and provide structured education in Ayurveda, yoga, and Sanskrit. Alongside the study of classical texts like the Charaka Saṃhitā and Suśruta Saṃhitā, there is support for the clinical use and investigation of traditional formulations and herb‑based treatments. This effort seeks to standardize practice, encourage systematic inquiry, and position Ayurveda as a credible counterpart and complement to allopathic medicine.

Underlying these diverse activities is a strong element of advocacy. Ayurveda is presented as an integral part of India’s cultural heritage and as a symbol of self‑reliance, with calls for greater governmental recognition, funding, and integration into public health systems. By tying personal well‑being to cultural memory and national pride, this approach encourages people to see Ayurvedic regimens—dietary changes, herbal support, and disciplined lifestyles—not only as health strategies but also as a way of aligning with a deeper civilizational ethos.